Daniel Isenberg, a Professor of Management Practice at Babson College recently described his entrepreneur test on the Harvard Business Review blog.
Here’s the 20 questions in his ‘Isenberg Entrepreneur Test’:
- I don’t like being told what to do by people who are less capable than I am.
- I like challenging myself.
- I like to win.
- I like being my own boss.
- I always look for new and better ways to do things.
- I like to question conventional wisdom.
- I like to get people together in order to get things done.
- People get excited by my ideas.
- I am rarely satisfied or complacent.
- I can’t sit still.
- I can usually work my way out of a difficult situation.
- I would rather fail at my own thing than succeed at someone else’s.
- Whenever there is a problem, I am ready to jump right in.
- I think old dogs can learn — even invent — new tricks.
- Members of my family run their own businesses.
- I have friends who run their own businesses.
- I worked after school and during vacations when I was growing up.
- I get an adrenaline rush from selling things.
- I am exhilarated by achieving results.
- I could have written a better test than Isenberg (and here is what I would change ….)
He believes that if you answer yes to 17 or more of the questions it’s time to start your own business. Seems a pretty good list to me, the only ones I would have answered no to when I became an entrepreneur were: 15, 16 and 20 – but I’d say yes to 20 now!
How about you?
He also points out that taking risks is not on the list and adds to the points I made in my post Risk And The Entrepreneur explaining that entrepreneurs:
…reframe the salary vs. entrepreneur choice as between two different sets of risk: the things they don’t like about having a steady job — such as the risk of boredom, working for a bad boss, lack of autonomy, lack of control over your fate, and getting laid off — and the things they fear about being an entrepreneur — possible failure, financial uncertainty, shame or embarrassment, and lost investment. In the end, people who are meant to be entrepreneurs believe that their own abilities (e.g. leadership, resourcefulness, pluck, hard work) or assets (e.g. money, intellectual property, information, access to customers) significantly mitigate the risks of entrepreneurship. Risk is ultimately a personal assessment: what is risky for me is not risky for you.
He also highlights that “I want to get rich” is not on the list either and as I explained in Getting Rich As An Entrepreneur he also explains that:
…on the average, people who set up their own businesses don’t make more money, although a few do succeed in grabbing the brass ring. But the “psychic benefits” — the challenge, autonomy, recognition, excitement, and creativity — make it all worthwhile.
Which I’d agree with.
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This blog is about business opportunities and ideas that I spot, think of or hear about and think are useful and interesting. It is intended to provide ideas and inspriation for you to help you find the right business idea for you to then grow it into a successful business.

That’s a spookily accurate list. He must know what he’s talking about
I should definately be an Entrepeneur – thanks for the post!!