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London 2012 – One Of The Worst Brands Ever?

on June 4th, 2007

I saw on the 10 Yetis blog that the new London 2012 Olympics brand was launched today. It’s available in four colours, see below:

newlogo 390x220

Seth Goddin summed it up with Actually, it’s just a jaggy picture, he goes on to say:

“…you’d describe it as a slightly jarring, very bright piece of abstraction.”

Connected Internet reports that the new logo design has cost the UK taxpayer well over £400,000, when we could probably have held a national competition and got one done for free.

According to Olympics Minister Tessa Jowell:

“This is an iconic brand that sums up what London 2012 is all about – an inclusive, welcoming and diverse Games that involves the whole country.”

So the games are going to be a huge waste of money and a total disappointment then? Sounds about right for anything this government does.

There is a petition to get it changed – sign, sign sign!

Personally I think the one 10 Yetis showed earlier (the logo used to win the Olympic bid) would be better:

london 2012

It would probably have cost a hell of a lot less too!

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  • 1

    In my opinion that is a really poor design for a logo!

    Tristan on June 5th, 2007
  • 2

    Classic example of feedback-resistant design process, there.

    Sam on June 7th, 2007
  • 3

    Yet they’re still defending it!

    John on June 7th, 2007


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