Stuart Skorman is the serial entrepreneur who founded Elephant Pharmacy, Hungryminds.com, Reel.com, and Empire Video. He describes how he started, ran and sold each business along with the lessons he learnt and mistakes he made on the way.

He grew up in a family of retailers, both his father and grandfather having been entrepreneurs but despite that he originally had little interest in going into business for himself.

Confessions of a Serial Entrepreneur is an entertaining personal account of his coming of age in the business world from his first job as the manager of a band to his time as a dot com entrepreneur and his adventures as a professional poker player. He offers up his advice based on hard won experience, in a clear and concise manner.

Some of his unconventional wisdom includes:

• A large ego is not just good for an entrepreneur: it’s necessary.
• Strong emotions push you into the fray and carry you through to the end.
• Starting a business is often an act of desperation – entrepreneurs are desperate for success and accomplishment.

It’s an insightful and enjoyable read and I look forward to the next book he has planned.

You can buy it from Amazon UK or Amazon USA.

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