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Tycoon: How to Be REALLY Rich – Peter Jones

on June 19th, 2007

tycoonThis book ties in with the new ITV show Peter Jones’s Tycoon. Unlike a lot of tie in books though it doesn’t just regurgitate the contents of the show, instead it is a guide to becoming a Tycoon, the Peter Jones way.

Jones starts the introduction by telling us that he’s never read a business book, I think it shows, but in a good way, as he doesn’t end up repeating the usual advice in the usual way. Instead he treats us to his Ten Golden Rules – which is a great read followed by sections on putting your imagination to work, finding the big idea, planning and pitching (anyone doing a rubbish pitch on Dragon’s Den after this really has no excuse), making it happen and building your future.

He ends with a description of his time on TV, which reads a bit like an adult version of the old school favourite essay “what I did on my holidays”, but it’s great you get a real feel for his excitement and it gave me a better feel for who he is as a person rather than a TV persona.

Overall it’s not the easiest book to read, nor the most interesting business book review I’ve ever done but I’ve enjoyed reading it and more importantly I think anyone looking to start their own business ought to read it through, especially the Ten Golden Rules and Pitching and Planning.

You can buy it from Amazon UK or Amazon USA.

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