That’s the message I got from the envelope of a recent letter I had from the RAC. Why? Because the envelope was clearly branded RAC Loans.
Don’t get me wrong I’m a great believer in building your brand and in normal circumstances I’d suggest putting your logo on everything. In this case however branding the envelope just means I can tell immediately that it’s junk mail and it went straight into the bin unopened. I use the RAC to fix my car if it’s broken, not to borrow money.
Just think of all the effort you went to planning a good offer, getting a well written sales letter, building (or buying) a mailing list then packing and posting, let alone the expense, all of which is a waste if the letter goes into the bin unopened.
So ask yourself, are you branding your direct marketing as junk mail?
This blog is about business opportunities and ideas that I spot, think of or hear about and think are useful and interesting. It is intended to provide ideas and inspriation for you to help you find the right business idea for you to then grow it into a successful business.
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