Each year, business owners all over the world spend billions of dollars on signs, many, an absolute waste of hard earned dollars.
Drive down any busy road and you will be visually assaulted by hundreds of businesses all ferociously competing for your attention and discretionary spending.
The most common mistakes made on signs are:
- Small unknown businesses copying techniques only large well known brands can use.
- Signs with too many words that are simply impossible to absorb, in the split second a reader has available whilst driving.
- Signs that merely promote the business owners name, which means absolutely nothing to a potential customer.
- Signs that fail to offer a clear benefit to the reader.
- Signs that fail to tell the reader what to do next.
Signs and posters are a powerful, quick way to build your customer base…
However, before you waste or invest, your hard earned dollars, it is essential you take the time to learn and understand precisely how your potential customer will use the information you are attempting to communicate.
This was a guest post by Lindsay Poison of Stuff4Restuarants. Lindsay has released an excellent FREE ebook for the restaurant industry, in which he takes the reader, step by step, along the journey a potential customer takes to locate a restaurant venue.
Whilst the ebook is essentially for restaurant owners, all business owners, simply by applying a modicum of lateral thought, will learn how to go about creating effective signs and posters for their businesses.
This blog is about business opportunities and ideas that I spot, think of or hear about and think are useful and interesting. It is intended to provide ideas and inspriation for you to help you find the right business idea for you to then grow it into a successful business.
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