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Follow on TwitterJust under two weeks ago I wrote about StableTable and my belief that the Dragon’s were right not to invest in StableTable. Rachel Elnaugh commented on the post saying:
…and if the product takes off you can be sure it will be slightly adapted and then ripped off by some Chinese manufacturer who will be impossible to sue.
Today Chen posted a comment announcing himself to be the inventor of TableNoWobble (a Chinese website). Here’s what his product looks like:
Which looks awfully similar to StableTable’s product. So either Elnaugh can predict the future, or perhaps some of those Dragon’s are actually quite astute entrepreneurs, what do you think?
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This blog is about business opportunities and ideas that I spot, think of or hear about and think are useful and interesting. It is intended to provide ideas and inspriation for you to help you find the right business idea for you to then grow it into a successful business.
Hi John
While ‘Mystic Rach’ has quite a nice ring to it – and becoming a fortune-teller would always give me something to fall back on if everything went pear-shaped (oops, I forgot – it already did go pear-shaped!
, unfortunately any form of success will always attract rip-off merchants, as sure as night follows day.
The only answer is to get to market – fast – make as much money as you can as quickly as you can, and accept that all successful inventions/ideas/sectors will always eventually be plagiarised by copycats.
Rachel
‘Mystic Rach’ – I like it!
I mostly agree however there are a number strategies you can use to keep ahead of the copycats, but that’s a topic for another post.
There’s a simple way of negating the effect of plaigerism, develop the ‘copies’ yourself whilst developing the product/idea. Launch the new product/idea and if it looks like being successful, roll out the copies before the competition can develop their versions. Wont stop people tagging onto your idea but at least you will have several versions protecting the major part of your market share.
Terry,
I don’t think that’s a good idea. Better to focus all the businesses resources on one launch and making that launch and that brand as effective as possible.
Otherwise you risk non of the products being successful.