If there’s one thing that really puts me off dealing with small business “professionals” it’s being presented with what is clearly a free business card. You know the ones, they have something like “Get your 250 FREE business cards from www.aprintingcompany.com” on the back of them.
Now I appreciate that small businesses have limited budgets and can’t afford to waste money, it’s just that I view having a professional image as essential. You wouldn’t turn up to pitch for business in dirty shorts and sandals (I hope) and advertise the fact that you got them cheap from a charity shop. So why make your business card into an advert for how cheap you’ve been.
Don’t get me wrong there’s absolutely nothing wrong with the quality of the business cards – I’ve even used one of the companies my own business cards. The problem is that I know how little you have to pay to get their advert removed and therefore just how cheap you are being by not paying for it’s removal.
What really puts me off however are those professionals that present me with a free business card that has a free email and website address on it. That you’re not committed enough to your business to risk the £2.59 for your own domain name or the £7 or so for business cards suggests to me that I can’t afford to risk doing business with you.
The point is, cheap marketing can actually cost far more than you think.
On the other hand, if you’re a charity it could convince me that the majority of donations will actually be spent on the cause rather than wasted on overheads.Email This Post