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Business Opportunities And Ideas

Wilful Waste

on February 13th, 2008

Seth Godin today wrote about the wilful waste he encountered at a hotel recently:

When I walked into my hotel room the other night, I was amazed to discover that no less than 18 lights were on (all traditional bulbs) and that the heat was set on three different thermostats to a toasty 75 degrees in honor of winter.

He goes on to make the point that:

… as more customers change their worldview about waste, you need to consider who you’re talking to and what you’re saying.

Which is true, but I’d also add that had the hotel kept the thermostat lower and had a notice by it advising on comfortable temperatures and efficient use of energy, or changed all the light bulbs to energy saving or LED light bulbs they’d not only be sending out a positive marketing message (we care about the environment) but the marketing would actually be saving them money.

Godin also talks about a new watch he brought that came in excess packaging, which is also far too common and again less packaging equals less cost to make, less cost to ship to a retailer, less retail shelf space and less postage cost again all helping the bottom line.

Sometimes less, is more.

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