Seth Godin recently posed an interesting question:
Should you make stuff aimed at people who usually buy your product?
Should you make stuff aimed at people who rarely do?
Both are valid approaches musicians (bands) for example will typically release music that will appeal to their fans and their related products (videos, t-shirts, tours) are all aimed at that fan base. The success of Harry Potter and the Da Vinci Code is that they got people who don’t normally buy books to buy them.
Which approach is right for your business will depend on your goals. Don’t make the mistake of trying to do both (with a single product) however, as the chances are you’ll miss on both counts.
So, who are you aiming at?Email This Post