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Seth Godin recently posted a list of “What Every Good Marketer Knows”, but every single point seems to be about advertising. Try it, read his post substituting advertising everywhere you see marketing. Yes, good marketers do need to understand good advertising, but good marketing is so much more than that.
In Marketing Management Philip Kotler defines marketing:
Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is “meeting needs profitably.”
There are hints within Godin’s list that he recognises this:
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Marketing begins before the product is created.
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Advertising is just a symptom, a tactic. Marketing is about far more than that.
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Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.
Whilst others suggest he doesn’t:
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Blogging makes you a better marketer because it teaches you humility in your writing.
I’d argue that blogging makes you a better marketer because it enables you to have a dialogue with your market. If you understand your market, you’re better able to identify and meet their needs.
What do you think, has Godin confused marketing with advertising?
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This blog is about business opportunities and ideas that I spot, think of or hear about and think are useful and interesting. It is intended to provide ideas and inspriation for you to help you find the right business idea for you to then grow it into a successful business.
Thanks for reading. Most people who don’t like my stuff think I don’t talk about advertising -enough-!
Can’t win, I guess.
Well I do like your stuff, but I don’t agree with the post I mentioned.