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Business Opportunities And Ideas

Which Would You Buy?

on April 25th, 2007

The marketing expert Seth Godin recently wrote about Triangulation on his blog and how it applies to marketing. He makes the very simple point:

There are two wines for sale at dinner: $9 a bottle or $16 a bottle. Which one do you order?

Now, imagine that there are three, and the third is $34. Are you more likely to buy the $16 bottle now? Most people are.

His point is that competition is almost always a good thing, and sometimes marketers can and should create it or highlight it. Ask yourself, are there opportunities for you to apply this to your business?

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