The marketing expert Seth Godin recently wrote about Triangulation on his blog and how it applies to marketing. He makes the very simple point:
There are two wines for sale at dinner: $9 a bottle or $16 a bottle. Which one do you order?
Now, imagine that there are three, and the third is $34. Are you more likely to buy the $16 bottle now? Most people are.
His point is that competition is almost always a good thing, and sometimes marketers can and should create it or highlight it. Ask yourself, are there opportunities for you to apply this to your business?
This blog is about business opportunities and ideas that I spot, think of or hear about and think are useful and interesting. It is intended to provide ideas and inspriation for you to help you find the right business idea for you to then grow it into a successful business.
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