Comments on: 50% Of New Businesses Launch Without Any Marketing Budget

By: Angela Boxwell

Angela Boxwell — Wed, 15 Oct 2008 15:21:48 +0000

The first business we started did not have a marketing plan, this was because we were given all the customers from a previous job. As the company grew we spent more time and money on marketing, which then paid off.

I would not start any other business without a marketing plan in place.

By: John

John — Wed, 15 Oct 2008 09:16:31 +0000

Absolutely – your plan doesn’t need to be some hefty formal document, in fact it’s not really the plan itself that’s important, it’s the process of creating the plan and thinking through the issues that matters.

By: Caroline

Caroline — Wed, 15 Oct 2008 07:37:40 +0000

No budget or marketing plan, that’s me down to a tee:)

Seriously though you should have some sort of plan even if it’s just a few notes to remind you what you’re meant to be doing.

By: John

John — Tue, 14 Oct 2008 08:12:07 +0000

Cath,

True, far too many small businesses don’t understand the difference between marketing, advertising and sales. Unfortunately a lot of “small business advisers” aren’t much better.

As you say though it leaves lots of people for us to help.

By: Cath Lawson

Cath Lawson — Tue, 14 Oct 2008 00:10:06 +0000

Hi John that is scary but I can’t say I’m surprised. I’ve lost count of the number of business owners I’ve spoken to and asked what marketing they do. They nearly all reply – oh – I’ve just put an ad in the yellow pages.

And as you say – a lot of them don’t even know what marketing is and some of them think sales and marketing are the same things. Oh well – at least there’s plenty of folk out there for us to help and advise.