For years small business owners, entrepreneurs, search engine optimisation experts and Google consultants have been complaining that Google tells you what not to do, but doesn’t provide a clear guide to what it considers to be acceptable search engine optimisation practices.

As of Yesterday however that has changed, Google has published it’s own Search Engine Optimisation Starter Guide. Here’s an edited version of what they had to say about it on their blog:

Webmasters often ask us … "What are some simple ways that I can improve my website’s performance in Google?" … We thought it’d be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites’ crawlability and indexing.

Our Search Engine Optimisation Starter Guide covers around a dozen common areas that webmasters might consider optimising. We felt that these areas … would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics.

So there you have it, now there’s no excuse for being taken in by some of the less reputable Google consultants and SEO experts – or worse still letting your web designer build a site that doesn’t have the basic level of SEO correct.

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