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Whole-Life Costing

February 2nd, 2011 » Comments (2)

Too many of us, faced with a purchasing decision, will opt for the cheapest quote. That might be fine when we are shopping around for a particular brand of some commodity. On other occasions, there are often hidden costs over the life of an asset. If we take the time to understand these properly, we […]



Capital Investment Decisions

March 31st, 2010 » Comments (0)

The ability to analyse and make capital investment decisions allows you as the owner or manager of a business to ensure that your limited resources are allocated to the project or projects that will best achieve your strategic goals (hence they are also sometimes referred to as strategic investment decisions). Such decisions could relate to […]



Seth Godin Should Stick To Marketing

February 22nd, 2010 » Comments (2)

In a recent blog post Seth Godin wrote: Watch the pennies and the dollars will take care of themselves.” I’m not sure this is true. In fact, I’m pretty sure that if you watch the dollars, you don’t have to worry so much about pennies. Big brands don’t sweat the small expenses. They don’t hassle […]