I have written about Niche Marketing before. It is a subject that business owners often question me on. Some fail to see that narrowing the focus of their business could be the clue to unlocking the next phase of their growth. The challenge they face is having the bravery to reduce the scope of their [...]

A niche market is a focused targetable segment of a market. A business that is focused on a niche market is usually offering a product or service that is not being addressed by mainstream providers. In other words a niche market is a narrowly defined segment of potential customers.

Niche markets are typically ignored by large [...]

Last week I wrote about the Mile High Club and the business opportunity it represents after reading a post on another blog. After I’d written the post I read through the comments on that blog and came across one that, commenting on untapped niche markets said:

I did that recently…(start a business in a niche market) [...]

Here’s a great example of someone spotting a topical niche, which I picked up on from 10 Yetis site. A lady has taken advantage of the media interest around Prince Harry going (or not) to Iraq and setup a website selling t-shirts with “I’m Harry” and a target on them:

Kudos for donating 25% of total [...]

Business 2.0 is reporting about JetPens a business run by three students at Stanford University. The students, Lily Kim, Shu Lindsey, and Adrian Mak had trouble finding the precision pens they liked to use, the Japanese-made ultra thin ones with tips half the width of the average ball point.
Unable to find what they wanted elsewhere [...]

Flat Daddies is a service in the USA that provides full-size printed posters of parents who are serving overseas in the military. It’s an idea I came across while reading Guy Kawasaki’s blog and it immediately struck a cord with me, as although my farther was not in the military he did at times work [...]

Despite being a techie and subsequently loving gadgets I have to admit I find it frustrating choosing a new mobile phone. You see what I want from a mobile phone is:

To make phone calls.
To recieve phone calls.

That’s it! Nothing else, I don’t want to “txt msg my m8’s thx”. I don’t want a camera, or [...]

This idea that I came across on NicheGeek caught my eye as a rather unusual business!
An Orlando entrepreneur has seized on that fascination, recently starting “JAIL,” a weekly newspaper filled with nothing but the unflattering thumbnails. Page after page, with only a few ads in between.
The business was started by Devin James who says “Sex [...]

As my wife is pregnant and therefore not drinking I’ve given up drinking, it doesn’t seem fair to sit and drink in front of her when she can’t. We didn’t drink that much anyway, but I have always enjoyed my beer, so I’ve been experimenting with non alcoholic beers (proper non alcoholic, i.e. 0% alcohol).
This came about as [...]

Ok it’s maybe a bit niche, but probably a big enough niche to make it worthwhile but why doesn’t someone import some of the excellent t-shirts available from ThinkGeek as last time I brought a couple (yes I really do wear this) the import duty and postage made them rather expensive!