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I Don’t Believe In The Big Bad Swine Flu

January 13th, 2010 » Comments (3)

If like me you live in the UK you’ll no doubt recognise the leaflet on the right. It’s the Government’s information leaflet about the Big Bad Swine Flu that was going to kill millions of us! You know like Bird Flu did a few years ago, you remember that don’t you? Surely you must, millions […]

7 Mistakes To Avoid When Asking A Blogger To Write About Your Business

September 15th, 2008 » Comments (5)

Unless you’ve had your head in the sand for several years you’ll no doubt be aware that bloggers are a prime target of those looking for online publicity. Which, most of the time is great, it means people send me interesting stories and lots of excellent business books to review. However the flip side is […]

Steve Jobs And Apple Show How It’s Done

September 7th, 2007 » Comments (0)

After selling one million iPhones with two months of launching, Apple announced that it was dropping the price by $200 this week. Naturally this recieved a lot of press coverage and as with everything Apple do caused a lot of buzz. Some of the buzz however has been customers upset that the price has dropped […]

No Thanks Dragons

August 23rd, 2007 » Comments (1)

I saw over on Rachel Elnaugh’s blog that Maks has been approached to be on the next series of Dragon’s Den but has turned them down. Rachel comments on this saying: If you seriously need investment for your business, Dragons’ Den is probably the last place you should consider. It’s a BBC primetime entertainment show […]

Thief Or Customer?

May 13th, 2007 » Comments (3)

Seth Godin recently posted about no exceptions commenting on a sign he saw in a shop that reads: ATTENTION: IF YOUR BAG IS LARGER THAN THIS, THEN YOU MUST CHECK IT IN. NO EXCEPTIONS. DO NOT LEAVE CAMERAS OR LAPTOPS. THANK YOU. THE MANAGEMENT. Presumably the sign is in response to a high level of shop lifting, but […]

Making The Most Of Bad Reviews

April 27th, 2007 » Comments (0)

No matter how good your business is not everyone will see the appeal of your product or service. Sometimes this will lead to bad reviews in the press or online. This was recently discussed on the UK Business Forums when Claire asked about dealing with bad press. Her business is The Crystal Chick and they […]