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Business Opportunities And Ideas

Currently browsing posts written in April 2008


Smarta Is Not That Smart When It Comes To SEO

April 29th, 2008 » Comments (4)

Smarta a new site for entrepreneurs is launching later this year, but until then they are running a pre-release preview site which includes some good content. It appears to have some quite smart people behind it, which makes it such a shame that they’ve posted a rather silly article SEO = Search engine overkill? on […]



I’m Really Sorry

April 28th, 2008 » Comments (12)

I’d like to apologise to everyone who has ever commented on this blog. This afternoon I upgraded my WordPress installation and re-enabled a plugin that sends you an email the first time you comment on the blog. It’s supposed to be a nice gesture to thank you for commenting. Unfortunately if you enable it when […]



Sell, Up-Sell, Cross-Sell and Bump

April 27th, 2008 » Comments (0)

You already have the sale; you have a committed customer who wants to buy something from you. Now there’s one thing you can add to your marketing mix that will dramatically increase your profits. What you’re going to do is offer your existing customers more of what they already want. You’re going to offer additional […]



Customer Lifetime Value

April 25th, 2008 » Comments (0)

When reviewing their businesses, many business owners get hooked on the wrong metrics. They start managing for margin when they should be managing for longer term profit. If you manage your business for customer retention, it is possible to achieve dramatic profit improvements. Loyal Customers: Bring in referrals Are more likely to spend again with […]



Sales Lessons From The Apprentice

April 24th, 2008 » Comments (0)

Last nights The Apprentice provided some excellent sales lessons – things not to do when selling! Despite brash claims such as being “the greatest sales people in Europe” the candidates on The Apprentice are generally are not very good salespeople. While I’m now sales guru and I freely admit to hating cold calling as a […]



Flying Urinals

April 23rd, 2008 » Comments (0)

In a wonderfully titled post Innovation … It’s Easy as P___! Tom Peters asks: If innovation is still the best source of competitive advantage, then this truism should apply beyond the world of fashion, IT, and pharmaceuticals, and into less obviously promising areas, like aircraft toilets! He goes on to explain that men account for […]



A Fantastic Internet Business Idea

April 23rd, 2008 » Comments (1)

A reader asks: Hi I have a fantastic idea for a site that could generate a constant flow of money in. I don’t want to say to much because I am worried that someone else will steal the idea and make loads of money from it. What do I do? I haven’t got the time […]



How To Start A Blogging Business

April 22nd, 2008 » Comments (0)

I thought I’d follow my post on how to start an Internet business with a guide on how to start a blogging business. For those that don’t know a blog is a site on which articles are posted, usually in reverse date order and readers are encouraged to post comments. This site, Business Opportunities and […]



How To Start An Internet Business

April 21st, 2008 » Comments (0)

I get quite a number of requests for advice on how to start an Internet business so here’s my very quick guide to starting an Internet business. In reality building an Internet business is no different to building any other business, the basic steps are: Pick an idea; Pick a business model; Set up the […]



Rachel Elnaugh’s Business Nightmares

April 19th, 2008 » Comments (0)

Rachel Elnaugh has just announced the publication date of her new book Business Nightmares: When Entrepreneurs Hit Crisis Point… and is offering free tickets for the launch party at Borders (Oxford Street) on the 8th May from 18:30. The website has this to say about the book: Business Nightmares by Rachel Elnaugh, reveals the moment […]