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Business Opportunities And Ideas

Currently browsing posts written in August 2008

Who Do You Suspect?

August 29th, 2008 » Comments (0)

Are you like Hercule Poirot – do you suspect everybody? Unfortunately, business is not the same as fictional mystery solving. In business, we have to be precise about who we treat as a suspect customer or client. The more precise we can be, the better we can tailor our proposition, sales and marketing efforts to […]

Get Sales and Technical Staff Working Together

August 25th, 2008 » Comments (0)

As a software engineer one of the first lessons I was “taught” by my peers after graduation was to despise the sales team as they would promise the customer anything they wanted with scant regard to what the team could actually deliver within the available timeframe and budget. The reality I quickly learned was a […]

A Change is as Good as a Super-Charger

August 18th, 2008 » Comments (0)

Like John, I am a great fan of business books. Something I enjoy is re-applying a good book at a tangent to its original context. With this in mind, and fresh from a conversation about the “credit crunch” and its effect on businesses selling luxury goods, I started to think anew about a small book […]

How To Write A Business Plan That You’ll Actually Use.

August 14th, 2008 » Comments (0)

Failing to plan is planning to fail. Alan Lakein Yet few startups have a business plan and those that do have generally only written it to raise funding. Having started several successful businesses and a few unsuccessful ones I can tell you from first hand experience that the time you invest in preparing a business […]

Waterstone’s Doesn’t Get It!

August 7th, 2008 » Comments (12)

I’m a knowledge geek, I can’t stop learning new things. My favourite way of learning is to read, read and then read some more, before seeking out other people I can discuss the topic with. As such my first step is always to buy a number of the best books on a topic. Normally I […]

Special Offers – Fast Track to Interaction

August 6th, 2008 » Comments (0)

There is a very good reason why we live in the land of the perpetual sale. If you run a shop or pub, then your primary goal is to create foot-fall. You know that once you have people inside your premises, the likelihood that they will spend money improves significantly (they can hardly spend any […]

Geek P0rn?

August 3rd, 2008 » Comments (3)

I recently met a fellow geek, Paul Mutton, who as well as being a techie geek is also a photography geek and whilst looking at his collection of photo’s last week, I came across three collections that he’d titled "Geek P0rn". Each of which consisted of around ten photo’s of a lady wearing nothing but […]