Unless you’ve made a stoic effort over the last eighteen months to avoid being exposed to the news you are sure to have noticed that the banks have managed to get themselves into rather a pickle, creating the credit crunch, which has helped fuel a global slowdown leading us all into a recession. As a […]

Recently I was asked by an entrepreneur what the average marketing budget was for his industry. When I asked why, he explained that he wanted to know if he was spending too much or too little on his marketing. Well I didn’t know what the average marketing budget for his industry is and I didn’t […]

Who do you write about in your posters, fliers, brochures and web-site? If your copy is mainly about you, your business and your products then you may be reducing the effectiveness of your copy. People like reading about themselves. They like to imagine themselves enjoying the benefits of dealing with you. They are a lot […]

I was talking to a chap over the weekend who is interested in one day starting his own business, but first he thinks he needs to learn about business and ideally he’d like to do so at, as he put it "one of the best business schools in the world". Now regular readers will know […]

If you’ve a head for numbers, have some bookkeeping or accounting experience, or even if you’re a part (or fully) qualified accountant who is looking to go it alone, then starting a bookkeeping business might be just the business opportunity for you. Doing the bookkeeping for a small business is not something that most entrepreneurs […]

Gym Biz by Lou Ravelle is a short, but comprehensive guide to starting up your own gym. It includes advice on: choosing premises; equipment selection and purchasing; sales; advertising; the opening day; business cards and newspaper advertisements. It also includes advice on how to layout a gym, complete with suggested floor plans and an introduction […]

Recently I’ve had a number of emails asking me to write about online business ideas/making money online so I’ve put together a short list of previous posts that should be useful to those looking for ideas for online businesses. Tips For Finding Internet Business Ideas – a set of ten tips on how to identify […]

A reader asks: What is the best business in the world? I quite often get questions like this and I’m not really sure how to answer as it’s a somewhat vague question. Does the reader want to know which company is the best, if so there’s no way I could possibly judge all the businesses […]

In the 1960’s Andy Warhol famously quipped that “in the future, everyone will be famous for fifteen minutes”. Since then I’ve heard it said that with the rise of the Internet everyone will be famous for fifteen seconds. Well today it seems I’ve had my fifteen seconds. As regular readers will know from my recent […]

Tribes: we need you to lead us is marketing guru, Seth Godin’s latest book. In it he argues that in today’s world everyone has the opportunity to start a movement – that is to create a tribe of like minded people and do "amazing things". Godin argues that many of us ignore the opportunity because […]