As we all work to develop offers that will help us to grow our businesses, it is easy to spend too much time investigating ideas that have a lower than acceptable probability of providing a return on our time and money. In large organisations and in the decision making processes of potential business investors, there [...]

As a result of this website I get quite a few emails about business opportunities, many offered as joint ventures. What amazes me is how bad many of them are, for example here’s one I received this evening: Hi John, I stumbled across your website and as I was reading, it suddenly occurred to me [...]

In the article How To Make A Million Pounds I explained how simple it is to make a million pounds explaining that it’s just a matter of starting a business and applying the formula: £1M = Profit x Number of Sales Which, with some rearrangement allows you to determine, based on your profit per sale, [...]

My first business, which I started on September 11th 2001 was a web design business. Shortly after starting it my brother joined me in the business. We ran it together as a web design company until 2005 when we stopped providing web design and development for customers and focused our efforts on the development of [...]

FREE: The Future of a Radical Price by Chris Anderson looks at what happens to businesses and business models as more and more goods and services are offered for free. He explains how it’s possible for businesses to give away their core product and looks at the economics of FREE. Chris Anderson is the Editor-in-Chief [...]

A reader asks: Can you be blunt and tell me if its possible to make some money publishing e-books? It appeals to me it could be interesting and it sounds as though it could run its self for short spells. Yes, it’s perfectly possible to make money publishing ebooks. For example the company 37signals claims [...]

One way of securing investment for your company is by finding and using an Angel Investor. These are people (usually entrepreneurs and successful businesspeople) who have money to invest. The funding these angels provide can range from a few thousand to millions. In another post we will look at how to find an Angel, and [...]

Yesterday I started reading the (so far) excellent book Free: The Future of a Radical Price by Chris Anderson. On page 32 he tells of a gym in Denmark that offers free membership, so long as you show up at least once a week. Fail to turn up and you are charged full price for [...]

Most Entrepreneurs are passionate about their product or service. Some are passionate about solving a problem for a specific group of target customers. Those who are most successful start with the audience and then worry about the offer. Too many start with the offer and then only start worrying about the audience when they are [...]

Our prospects are looking for somebody to trust. Regardless of our product or service offering, we have to become the expert in the mind of our prospect – otherwise they will go elsewhere. This is especially true for those of us who sell advice or consultancy – be it design and graphics or legal/ financial [...]