Consistency is all.

In your marketing messages and brand values, are you consistent, or do you keep changing headlines?
To be recognised and valued by your target audience you have to maintain consistency in your marketing messages. The down-sides of inconsistency are:

People have short memories, so they forget things quickly. But they spot inconsistency and hold it [...]

A reader asks:

Do really think you can’t sell business ideas? Because I can think of 3 ways.

Write a book or ebook about all different types of business ideas – of which there are hundreds of books.
Set up a website like yours and make money from ad-ons and advertising.
Sell business kits containing a business plan [...]

This year I’ve been making a real effort to become fitter. As part of that I’ve joined a gym, started mountain biking again and resumed a regular running schedule. In each case I’ve needed (or wanted) to buy equipment to maximise the benefit and enjoyment I get from the activity. I’ve brought new running shoes, [...]