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Currently browsing posts written in August 2009

Consistency And Refinement

August 19th, 2009 » Comments (1)

Consistency is all. In your marketing messages and brand values, are you consistent, or do you keep changing headlines? To be recognised and valued by your target audience you have to maintain consistency in your marketing messages. The down-sides of inconsistency are: People have short memories, so they forget things quickly. But they spot inconsistency […]

Can You Sell Business Ideas?

August 13th, 2009 » Comments (3)

A reader asks: Do really think you can’t sell business ideas? Because I can think of 3 ways. Write a book or ebook about all different types of business ideas – of which there are hundreds of books. Set up a website like yours and make money from ad-ons and advertising. Sell business kits containing […]

Vertical Search Engines

August 3rd, 2009 » Comments (7)

This year I’ve been making a real effort to become fitter. As part of that I’ve joined a gym, started mountain biking again and resumed a regular running schedule. In each case I’ve needed (or wanted) to buy equipment to maximise the benefit and enjoyment I get from the activity. I’ve brought new running shoes, […]