The following is a guest post from  Stuart Mourant. Suart is a personal trainer I met when at the gym I joined earlier this year. I spent quite a lot of time talking to Stuart whilst I was in the gym, sometimes about training, mostly about business. Recently Stuart has been looking to expand his […]

Earlier this century, a wealthy western government ran a campaign intended to discourage drug use among teenagers. The net results were as follows: More than two-thirds of the teenagers surveyed recognised the adverts; 80 percent of parents said they were more inclined to talk with their kids about their social activities; There was a slight […]

As business owners in order to win new customers we often place huge emphasis on improving our product or service offerings. Despite all our hard work we are still very likely to miss out on new business because we don’t cater for enough communication channels which our potential customers might be using. The web in […]

Reading Seth Godin’s post today I couldn’t help but nod. He explains about the hassle he’s recently been through trying to get B2B firms the details they will require to give him a quote: I visited eight sites. Six of them hide their email address. They use forms of one sort of another. One firm […]