Last years post about the “Entrepreneur Degree” generated quite a bit of interest. However it turns out not to be the first such degree, that honour belongs to the Business Enterprise Degree at the University of Buckingham, here’s what Nigel Adams the Programme Director Business Enterprise at the University of Buckingham Business School has to [...]

I’ve recently been looking for a multi-tool and naturally I’ve ended up looking at both Leatherman and Gerber’s offerings. As the market leaders it’s hard to avoid them! Both appear to offer excellent products but so far it’s Leatherman that I’ve decided to buy.

However what caught my attention today was the corporate history of Gerber [...]

On Saturday I ran my first ever trail race, the EnduranceLife Coastal Trail Series. I entered the 10K, which was more than enough for me at the moment. They also run a half and full marathon version of the race. It was an amazing experience, trail running turned out to be much harder than [...]

Today has been a rather frustrating day, instead of getting on with my next MBA assignment – having managed to find a spare week to work on it – I found myself working hard to find out why Google thought Business Opportunities and Ideas was distributing malware and then once I’ve found out why, how [...]

When I tried to access this site today I was shocked to find that Firefox informed me that I shouldn’t visit the site as *I* was distributing malware/badware. Here’s what I saw instead of my homepage:

 
Even worse when you view this site in Google’s search engine here’s what they do to it:

 
So I’ve spent [...]

Marketing communication is most effective when it is repeatedly brought to the attention of your target market.

Why?

Most prospects do not respond immediately to the first thing they see about you;

Or perhaps even several of them.

Why?

Your prospects are not yet familiar with you/ your offer (trust).

Repetition builds familiarity, which in turn helps build credibility.

Some prospects will [...]